SEO, GEO and AI Search consulting
I help companies, publishers and e-commerce businesses improve their visibility in search engines and in systems based on artificial intelligence.
I work on SEO, Generative Engine Optimization and digital strategy: I analyse the conditions that allow a project to be found through traditional search and to be understood, selected and correctly attributed by answer engines and generative platforms.
This is not about chasing new acronyms or automated solutions. The goal is to build a solid, recognisable and authoritative digital presence, able to adapt to the evolution of search without losing sight of users, content and business results.
My role
I have worked at SEO Cube Agency since 2012 and today I serve as its COO. I coordinate the team, take part in defining strategies and follow clients and projects directly, turning business objectives, technical issues and editorial needs into concrete plans of work.
My role is not purely operational. I take care of setting priorities, organising activities, coordinating the different skills involved and making sure the strategy is applied consistently.
I mainly follow editorial, corporate and e-commerce projects, working on technical SEO, content, Google News, Google Discover, Digital PR, AI Search and the integration of artificial intelligence into the processes of research, analysis and production.
When needed, I work directly alongside entrepreneurs, marketing managers, editorial teams and in-house teams, with the aim of making decisions clearer and work more sustainable over time.
Areas of work
Technical and editorial SEO audit
I analyse site structure, indexing, information architecture, performance, internal linking, content quality and the main obstacles to organic growth. The audit does not end with a list of errors, but with operational priorities ordered by impact and feasibility.
SEO strategy and roadmap
I define a strategy consistent with the market, the available resources and the objectives of the project. Every activity is placed within a clear roadmap, with responsibilities, order of execution and criteria for evaluating results.
Editorial SEO and content strategy
I study search intent, topic coverage, page structure and editorial positioning. The goal is not to publish more content, but to create resources that are useful, recognisable and able to answer the audience’s needs in full.
Google News and Google Discover
I support publishers and news projects in the technical and editorial optimisation for Google News and Google Discover, working on structure, quality, authority, timeliness and the recognisability of sources.
GEO and AI Search
I analyse how the brand, people, products and content are interpreted by answer engines and generative systems. I work on the clarity of information, the structure of content, the consistency of entities and the recognisability of sources.
AI applied to digital processes
I assess how to integrate artificial intelligence tools into research, data analysis, editorial planning and work organisation. AI is used as support, keeping human oversight, source verification and final responsibility over decisions.
SEO, GEO and AI Search: different goals, one shared strategy
SEO works on the conditions that allow content to be discovered, crawled, indexed and considered relevant by search engines. It covers technical aspects, site architecture, content quality, internal links, authority and the response to search intent.
GEO, short for Generative Engine Optimization, extends this work to the systems that produce answers through generative models. In this context it is not enough to be present online: information must be clear, consistent, verifiable and easily attributable to a recognisable source.
SEO and GEO are therefore not two separate worlds. An effective presence in systems based on artificial intelligence almost always starts from solid technical, editorial and reputational foundations.
There is no formula that guarantees a site or brand will be cited within a generative answer. It is, however, possible to increase the likelihood that content is understood and considered useful, by working on structure, authority, clarity, completeness and consistency of information.
It is the same principle I apply to my own editorial projects: I experiment first on the activities I manage directly, and I bring into consulting only methods that can be verified and adapted to a real context.
How I work
Data first, opinions later
Every intervention starts from data, analysis and observation of the project. Personal beliefs are put to the test and, when the numbers point in a different direction, the strategy is corrected.
A few priorities, not endless lists
A useful audit should not turn into a document that is impossible to apply. I identify the activities that are truly a priority, clarify the order of execution and distinguish what can generate value from what can wait.
Content that serves someone
Content built only to intercept keywords rarely produces value in the long run. Every page must answer a concrete question, support the positioning of the project and offer recognisable, verifiable information.
Measurable results
I define indicators consistent with the objectives of the project and check the effect of activities over time. Visibility, traffic and rankings matter, but they must be read together with the quality of visits and the results produced.
SEO Cube Agency
SEO Cube Agency is the agency I have worked at since 2012 and of which I am now COO. It brings together professionals specialised in technical SEO, content, Digital PR, development and digital strategy.
The most structured consulting projects are managed through the agency, involving the skills needed according to the objectives, the complexity of the site and the client’s internal resources.
This approach makes it possible to go beyond the limits of individual consulting and to follow analysis, implementation, content and measurement of results in a coordinated way.
Let’s talk about your project
For SEO, GEO or AI Search consulting, tell me about the project, its objectives and its main challenges. You can also contact me for talks, teaching, editorial collaborations or to assess a project together with the SEO Cube Agency team.